We Send You Qualified Patients. You Close The Appointments.

We help home care businesses get more calls from people looking for care. We run the ads, cover the costs, and send the calls straight to your team. You only pay for calls lasting more than 2 minutes.

$0

Upfront advertising cost to you. We cover the ad spend.

2+ min

You only pay for calls that last longer than 2 minutes.

Your team

Answers the calls and books the appointments, like they do today.

How it works

Getting More Patients Is Simple.

Three steps. You only have to worry about the second one.

  1. A caregiver helping an older couple with an activity at their kitchen table
    Step 1

    We Run the Ads

    We create the ads, build the funnels, and pay for the marketing. You don't have to manage any of it.

  2. A smiling team member wearing a headset answering calls in an office
    Step 2

    You Get the Calls

    People interested in your services call your team directly. Your staff answers their questions and books appointments.

  3. A younger person holding the hand of an older person
    Step 3

    You Pay for Results

    You only pay for calls lasting more than 2 minutes. No advertising budget to manage.

Our results

Real Results for Home Care Businesses.

A care provider in gloves giving routine foot care to a smiling senior woman seated at home
~50 New Patients Per Week
Client: Belle Cares

That's what we're helping Belle Cares achieve through our inbound call campaigns.

Belle Cares is a Georgia-based provider of in-home foot care, helping seniors receive routine foot care without leaving their homes.

We handle the advertising and bring in the calls. Their team answers, books appointments, and takes care of the patients.

Results depend on your business, your team, and your area.

Who we work with

Built for Home Care Businesses Ready to Grow.

Whether you provide in-home foot care, senior care, or other services at home, we can help you reach more people looking for care.

All you need is a team that can answer incoming calls and book appointments. We take care of the rest.

Book a Call
A nurse in scrubs talking with a senior woman Senior care
Routine foot care being given at home In-home foot care
A caregiver helping an older woman stand up with her walker Other services at home
Latest news

What's Happening in Home Care and Inbound Calls.

Reports and stories worth knowing about. Every number below is quoted from the linked source.

37% of phone leads convert while still on the call
Inbound calls

Invoca studies more than 60 million calls to businesses

Invoca looked at over 60 million phone calls. It found that many people who call are ready to buy, and more than a third say yes during the call itself. Answering the phone well pays off.

Invoca · June 10, 2025 Read the report →
50% more phone sales conversions from paid search
Growth story

Comfort Keepers grows by tracking which ads make the phone ring

Comfort Keepers, a national in-home care brand, tracked the calls its ads created. It saw 59% more yearly call volume from Google Ads and turned far more of those callers into clients.

Invoca · Case study Read the case study →
11% → 54% call conversion rate in six weeks at one office
Growth story

Senior Helpers turns more callers into clients by coaching the phone team

Senior Helpers, an in-home senior care franchise, listened to its calls and trained the staff who answer them. One office went from 11% to 54% of callers becoming clients, with no extra ad spend.

Invoca · Case study Read the case study →
18% projected job growth for home care aides, 2025 to 2035
Industry trend

U.S. government expects home care jobs to grow much faster than average

The Bureau of Labor Statistics says home health and personal care aide jobs will grow 18% in ten years, with about 760,500 openings a year. More families will need care at home.

U.S. Bureau of Labor Statistics · Updated Aug 27, 2026 Read the outlook →
75% of adults 50+ want to stay in their own homes as they age
Aging at home

AARP: most older Americans want to age in place

AARP asked adults over 50 where they want to live as they get older. Three out of four want to stay in their current homes. Those are the people who call a home care business for help.

AARP · Dec 10, 2024 Read the report →
75% caregiver turnover, the lowest level reported in five years
Industry trend

2025 Benchmarking Report: caregiver turnover is finally easing

The biggest yearly survey of home care agencies shows turnover dropping to 75%. Agencies that give caregivers solid onboarding and ongoing training reported revenue gains of nearly $350,000 a year.

HomeCare Magazine · Aug 18, 2025 Read the article →

These are outside reports and case studies, not MX Leads results. Figures are quoted as published by each source.

Questions

Frequently Asked Questions

Do I need to pay for advertising?

No. We cover the advertising costs upfront. You only pay for billable calls.

What counts as a billable call?

A call lasting more than 2 minutes.

Do you book the appointments?

No. We bring in the calls. Your team answers the phone and books the appointments.

What types of businesses do you work with?

We work with home care providers that have an established team ready to answer calls and take on new patients.

Book a call

Ready for More Patient Calls?

Let's see if MX Leads is a good fit for your business.

Booking calendar coming soon.

Check back shortly to pick a time that works for you.